A Commentary By Prince C. Kamara
Sierra Leone’s premier mobile telecommunications giant, Africell has once again demonstrated that it is on top of every situation when it comes to making easier the lives of ordinary Sierra Leoneans.
This time round, the company has initiated a promotion since the beginning of March this year with the objective of selling mobile phones at very affordable prices so that the average Sierra Leonean who does not have a mobile phone can be able to afford one this time round; thus making incidences of mobile phone theft a thing of the past.
The new phone dubbed Africell Smartphone is a button phone but also a smartphone. Its unique features include Facebook, Whatsapp, YouTube, and wireless Radio which can be used without ear phone, among others. It is very durable and uses two SIM cards; one of them having to be an Africell SIM. Its battery life can be sustained for as long as two years depending on how the owner uses it.
Because Africell practices what it preaches and because the company believes that communication is the lifeblood of any society, the Africell management decided to launch this new Africell Smartphone shortly before the International Women’s Day celebration on March 8; on which day a raffle draw was held live at AYV Media Empire for women especially to win kiosks, business capital and Africell Smartphones.
It is usual for the Africell management to look at the economic trend and how it relates with the ordinary man and then come up with promotions to alleviate the economic situation on the ordinary masses.
The unbelievable aspect is that the Africell Smartphone costs only Le250,000 (two hundred and fifty thousand Leones and upon purchase the owner is eligible to one year free data which the company provides on a monthly basis.
People from as far as Bonthe, Kailahun and other far-flung areas across the country have been flocking to the nearest Africell service provider to purchase the Africell Smartphone. Against this background, it would be prudent on the part of Africell to ensure that it establishes sales points in as many areas as possible to cope with the mad rush that is currently going on.
It could be recalled that Africell started operations in Sierra Leone in 2005 and has grown to become the biggest operator with over 76% market share.
Director of Africell Shadi Gerjawi believes that
telecommunications has evolved to an integral part of human interaction. He
adds: “We are at the forefront of this evolution in Sierra Leone. With more
than 70% of the market share, we serve almost five million active subscribers
in Sierra Leone. In a world where telecommunication has transcended calls and
SMS, we make sure that our subscribers are able to keep up with the rest of the
world through instant messaging, captured images and videos. With 20% of
customer recharges being for data products, we have made affordable and
reliable data a priority. Quality Customer Care is a priority at Africell
Sierra Leone, so our Customer Care center is open 7 days a week and Points of
Sale, in every district, to make sure subscribes have the best service
It could also be recalled that in 2008, the All Works of Life (AWOL) awarded Africell the Best Telecommunications Company of the year. Since then, Africell has received the award twice, in 2009 and 2011, and in 2019, the commitment of Africell staff was recognized by the National Telecommunications Commission.
Africell – Sierra Leone we have made it a responsibility to honor corporate
social responsibility by actively seeking ways to alleviate poverty by
promoting education, supporting entertainment and giving back to less
privileged communities,” said AfriRadio’s Manager John Conteh in a recent
He added that “at Africell we pride ourselves on being the people’s choice. For over fifteen years we have consistently been the leading voice in telecommunications; making innovation, affordability and social responsibilities our priority. In Sierra Leone, we are one heart, one soul and one beat.”